Welcome to The Wisconsin Brown Swiss Association Website
The Wisconsin Brown Swiss Association promotes breeding, showing, and marketing of Brown Swiss cattle through support of the many breeders in the state. Established in 1916, the Wisconsin Brown Swiss Association has an enduring legacy of breed promotion, youth development, and service to the Brown Swiss breed and broader dairy industry.
UPCOMING EVENTS —
January 31, 2026- 10:30am — Canton 4 Annual Meeting — Seth’s Coffee
February 10, 2026 — Nelson McCammon Youth Heifer Program Application Due
February 15, 2026- 12:00 — Canton 2 Annual Meeting — Pizza Ranch in Verona
February 20, 2026 — Queen Application Due
February 28, 2026- 11:00am — Canton 3 Annual Meeting — The Pizza Corral in Holmen
March 6 - 7, 2026 — WI Brown Swiss Annual Meeting — The Cranberry Lodge, Tomah, WI
April 22-26, 2026 — WI Dairy Showcase — Alliant Energy Center, Madison, WI
July 6-10, 2026 — National Brown Swiss Convention — Central City, IA
August 22-26, 2026 — WI Brown Swiss State Show — Alliant Energy Center, Madison, WI
ASSOCIATION NEWS —
— Juniors watch the Contest and Programs page for applications that are now available!
— Area Canton meeting information can be found on the upcoming events!
— Are you a cheese lover? The WI Brown Swiss Association has 2.5 lb blocks of cheddar cheese available to purchase for $10.
— The 2026 Membership renewal form is now available send forms and payments to Barb.
— Interested in supporting the WI Brown Swiss Juniors, please consider supporting the fun auction at the annual meeting.
— Notice to State Members that there is a national director position opening in 2026, if interested in running view details on the national website.
— The Nelson McCammon Youth Heifer Program Application is now available, if interested please fill out the application by February 10th!
— The Queen Application is now available, if interested please fill out the application by February 20th!