top of page

MASTER BREEDER AWARD is presented to a Wisconsin Brown Swiss Breeder who has developed a benchmark for their herd, representing the Brown Swiss cow.  A master breeder's herd may consist of All-American winners, high producing cows or foundational cow families. Established in 2010, the winner is selected by the board of directors and presented biennially.



2018 - Sunshine Genetics, Whitewater, Wis.

2023- Cozy Nook Farm, The Oberhaus Family

2020 - Gary & Norm Magnussen,

Norvic Farm

THE SERVICE AWARD recognizes a state member who has committed to serving the Wisconsin Brown Swiss Association by promoting and educating people about the breed and the organization.  The recipient is dedicated to helping on committees, serves in leadership positions and above all is an advocate for the cow and her breeders.


2023 Service Award Recipient

Gary "Ole" Thompson, Viroqua, Wis.


THE (PAL) PARENT ADULT LEADERSHIP AWARD is chosen by the Wisconsin Brown Swiss junior organization and recognizes a member who supports the junior association and helps them excute activities and promote the associaton.


2023 PAL Award Winner

Bob Hagenow, Poynette, Wis.

Service & Pal Awards

Production Awards

Herd, Cow Production Awards

Herd Milk & Protein Winners

Barb Lee, DeForest, Wis.

Tom Oberhaus, Waukesha, Wis.


Top Protein Cow Winners

Tom Oberhaus, Waukesha, Wis.

Laurie Winkelman, Watertown, Wis.

bottom of page