Welcome to The Wisconsin Brown Swiss Association Website

The Wisconsin Brown Swiss Association promotes breeding, showing, and marketing of Brown Swiss cattle through support of the many breeders in the state. Established in 1916, the Wisconsin Brown Swiss Association has an enduring legacy of breed promotion, youth development, and service to the Brown Swiss breed and broader dairy industry.

UPCOMING EVENTS

  • July 15-20, 2025World Brown Swiss Conference — Bogota, Bogota, Colombia

  • July 25 & 30, 2025 — Entries are Due for the Wisconsin Summer Championship Show

    (Mailed Entries Due July 25 & Online Entries Due July 30)

  • August 16-20, 202556th Wisconsin Brown Swiss State Show — Alliant Energy Center, Madison, WI (Brown Swiss- Aug. 18 heifer show & Aug. 19 Cow Show)

  • September 1, 2025WI Classification Applications Due — BSA Office, Beloit, WI

  • September 30-October 3, 2025World Dairy Expo — Alliant Energy Center, Madison, WI (International Brown Swiss Show- Sept. 30 & Oct. 1)

ASSOCIATION NEWS

— Entries are now open for the Wisconsin Summer Championship Shows (State Show)! Entries are $35 per head. Mailed Entries are Due July 25 & Online Entries are due July 30.

— Wisconsin Classification Applications are Due September 1.

— Congratulations to 2025 National Brown Swiss Award winners Guyrand Farms, Loehr Dairy, Cozy Nook Farm, and Auburnvale Dairy!

— Congratulations to the 2025 WI Brown Swiss Master Breeder Award Winner- Horseshoe Hill Farm (The Uglow Family)

— Congratulations to the 2025 WI Service Award Winner- Josh Hushon

— Congratulations to the 2025 Nelson McCammon Grant Winners- Leo Gartman, Caroline Anderson, Makenna Martin

-Congratulations to the 2025 Youth Achievement Award Winner- Ashlee Garbers

BECOME A MEMBER

Follow our Wisconsin Brown Swiss Association on Facebook!